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Transform Your Bar or Restaurant's Cocktail Program

If you’re looking to profitably grow your business, attract new patrons, and stand out from other establishments, it’s time to revisit your approach to cocktails. A well-designed and executed bar program offers strong margins and serves as a natural conversational piece with your staff and among guests. 

Demand for cocktails has risen dramatically over the past twenty years. As the consumer’s palate becomes more curious and discerning, it’s time to ask, “Have I invested in ensuring we can create delicious drinks?”


Our Approach

Despite the extravagance and complexity of some cocktails, a well-executed easy-to-make libation never fails to impress. A few ingredients mixed properly will always win the day. 

We create captivating experiences around deliciously simple cocktails. We routinely see our guests have revelatory moments as they sip something or learn about a drink or an ingredient they didn't know. This almost always leads to them asking, “What else should I try?” 

Beyond designing a menu that you will approve, conducting staff training, and ensuring your bar and inventory are efficiently set up, we’ll work with your team on how to sell cocktails. An important differentiator is not just describing a drink but sharing fun and interesting things about it. People enjoy being excited about what is to come.

"All it takes for something extraordinary to happen is one person with enthusiasm."

Stories and descriptions are also helpful when it comes to customers who are on the fence about cocktails. More often than not, they’re afraid a drink may be too sweet, too boozy, or not to their liking. The ability to point them in the right direction while explaining its flavor profile will not only draw them in but often turns them into fervent advocates.

Who we are

Chris LeBeau founded Decoding Cocktails to teach his friends how to make drinks and has watched his business grow to work with birthday parties, liquor brands, the Fortune 100, and more. Chris excels in teaching others and passing on his excitement for the topic.

Kyle Gillespie is the co-owner of Good Ice STL and has managed high-caliber cocktail programs like The Gin Room and Salve Osteria and bar programs in Columbia, Missouri.

We will ensure your establishment is ready to run a high-quality cocktail program. Let us take you, your team, and, by extension, your guests on a journey. We’d love to hear about your establishment and goals and build a program to fit your needs.

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We're typically in touch within 24 hours. Cheers!

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